Hi Hi Hi!
First off, I apologize if you follow both of my blogs and see this. However, this is something that I had been wanting to talk about for a couple of months now. With the job that I currently have, I get to see the behind the scenes (kind of) on how companies pick bloggers/social media personalities to sponsor and host. Here’s what I have learned.
I have worked with bloggers/social media personalities that have impressive numbers on paper. All their accounts have thousands and thousands of followers they constantly post and they look like it’d be great for any business to support them.
We have worked with a couple of bloggers/social media personalities and on paper they look great. However, we fell into their trap. The truth is, there are a lot of ways to buy followers and this makes individuals look good to companies. In a company’s mind, the more followers, the more exposure. Here is the ground-breaking truth what’s the point in investing in these individuals if in reality nobody is seeing their posts?
My frustration has stemmed from the above scenarios. We pay these bloggers/social media personalities to come and we give them money to shop and when we don’t see our numbers on our own social media pages jump we are lead to wonder why. With a following of almost 20,000 people on Instagram, wouldn’t a couple of them be interested in our pages? It wasn’t till we started working on our recap did we really see something fishy.
The people that we had brought in looked amazing on paper, like I had said. They had thousands and thousands of people following them on all their social media accounts, but when we looked at each of their individual post prior to them working with us, we realized that they were only getting about 50-60 likes per picture and maybe 3-4 likes/retweets (I am being very generous). Yet, these are the people that are receiving hundreds of dollars in free things and travel?!
Here is why I choose not to buy followers. I want to my reach to be all organic. I want people to know all the work I put in to get to where I am. This is also why I don’t buy in to any giveaway. Have you seen those giveaways with extremely nice items (i.e. iPad Air, MacBook, etc.) and in the descriptions it tells you to follow another person and like their picture? Well, there’s a chance that they bought their way into that. How do I know? Because I’ve been sent those emails! For $42 I could be featured on the next giveaway, where essentially I am paying for followers.
Now, I’m not trying to bash those who have bought followers, but what I’m trying to say is that as a content creator, I would much rather have followers who enjoy what I post and what I do, rather than having a ton of accounts not looking at my posts. I think companies should respect those who are able to build their following organically because it’s a lot of work and they are passionate about what they do.
I would also appreciate being rewarded for posting great content. I would rather have a small following and get a lot of likes/comments from those who follow rather than have a bunch of followers and barely get any likes/comments on what I post.
What are your opinions about this? Let me know in the comments down below. Also, don’t forget to check me out on Instagram, Twitter, and Tumblr: @ciaociao808 and on YouTube: youtube.com/msluvly1234.