Hi hi hi!
As a (small) content creator, it has been a struggle to break through the heavily saturated field. I know that there have been others who have worked harder and longer (that’s what she said) than I have and have yet to have any type of break through. The truth is, it’s tough.
This is an investment – I would honestly be embarrassed to say how much money I have spent buying makeup, equipment, etc. to attempt to be relevant and gain more views and let’s be real, I don’t get anything back. There is no ROI because I just don’t generate the views to do so. I am well aware that I’m just essentially sinking money into a black hole, but I enjoy doing this. I enjoy being able to create content and have an outlet for my creativeness and I have an outlet to express myself.
So now you might be wondering what this whole rambling is about. A few months ago, YouTube sent out an email to small channels essentially saying, that the standards for monetization has been changed and you’re not making the cut. I did receive the email (pictured below), but the truth is, I wasn’t mad about it.
See, I have been on YouTube for almost 10 years (I just checked, and I joined on May 29, 2007!) and for the most part, I was just a subscriber not a creator. I have seen the landscape of YouTube change and I have seen many channels grow while others faded away. I remember in the beginning, a YouTube partnership was highly coveted because it was YouTube essentially saying, “Hey, you have an impact in the community and we want to reward you for your hard work.”
When I noticed that they had opened monetization to basically everyone, I was really excited because I thought that maybe, just maybe, I will be able to make a little extra on the side to help ease some of the costs of running my blog and channel. Nope, not a chance, but that’s not the main point of this post.
With the change in regards to monetization, I have seen so many more ads in front of YouTubers videos than I have in my life. It seems that the ads that were taken away from the smaller YouTubers have been added to established YouTubers videos. As a subscriber, it’s frustrating to see all the ads and to have multiple in one video, especially the longer formatted videos. Now I have to be fair, I don’t see as many ads when I use my phone to watch videos, but with that being said. If I do see an ad while on my mobile device, it usually isn’t a skippable ad. Which means I have to sit through it.
The frustrating thing about this entire switch is the fact that it feels like they are taking all the ads that were dispersed on most likely millions of small YouTube channels and shoving them into more established YouTubers’ videos. I would much prefer to have one ad on each video that I watch rather than 2-5 ads in one video. Again, playing devil’s advocate here, I know that YouTubers have the ability to select “skippable” ads and also choose a place in their video to place an ad. Now, this may be why I’m seeing more ads in a lot of videos (especially longer formatted videos).
As a creator, I’m not upset about my monetization abilities being taken away. I think it should be treated as a coveted option and should have some type of requirement. At the end of the day, it’s a business and you want to invest in things that have the greatest ROI. I am more motivated to come up with content and ways to improve my channel, because I do want the ability to monetize my videos – I mean I pour hundreds of dollars into this and I would hope to get some type of return out of it.
Let me know if you are a small YouTuber and what you think about the change down below in the comments. Also, leave your YouTube channel as well so I can check it out!