[Lifestyle] The Entrepreneur Diaries | Passion and Purpose Collides

Hi hi hi!
Welcome to the New Year! I hope you were able to ring in 2019 surrounded by those you love, and if you had to work, I hope you were able to have some time with family and friends. I wanted to take a moment and be extremely transparent in regards to my e-commerce business; which ultimately means sharing the ups and downs and being honest with the overall journey.

Behind every business is a purpose. I have shared my purpose for starting Aloha Planner Station before and it’s what has kept me going, but there is one thing that I never really touched upon. Between July-August (and part of September) of 2018, my depression was getting really bad. It was to the point where I just lashed out at everyone. I hated life and I hated where life was taking me. I was mad because I felt like it was everyone else’s fault. Then one day, I woke up, watched my usual studio vlogs, and realized, it’s time for me to take the leap.
When I opened my shop in October, there was this overwhelming sense of accomplishment. I hadn’t made a sale, I didn’t gain a bunch of followers, but I finally did it. I took the first step in pursuing my dreams. I went to work that day and I felt better. I was more focused on getting stuff done at work so I could focus on brainstorming new ideas for the shop. When I got home that evening, I sat down and planned the things that I wanted to release and collections I wanted to start. It was this rush of creative energy and I honestly had a difficult time falling asleep that night. All I wanted to do was create.


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Before automatically assume that I opened my shop immediately after creating the idea, you’re wrong. I spent about two months, planning out everything including inventory costs, shipping materials, business cards, packaging, domain payments, Shopify payments, etc. If you are planning on starting your own e-commerce whether it’s on Etsy, Shopify, Wix, etc., you need to sit down with yourself and ask yourself if you can financially fund it. I spent a few hundreds on this process so far, but keep in mind, it also includes the iPad that I purchased to design my items. You also have to ask yourself how long are you willing to be in debt or not make a profit? It’s a serious question that you need to be honest with yourself about. Though you may have a passion for creating something, it may take months or sometimes years, to see any type of return.
My passion became a way to find my purpose. Now I’m working to build myself and sister a career/legacy. Creating runs through my veins and I just want to be able to share that with others. My passion has scooped me out of the dark pit I was in and is teaching me how to transform that into something positive.


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